In brief
- Regulation: AI Act.
- Any IT services company delivering, integrating or operating AI is concerned.
- Qualifying status by project.
- Document (supplier).
- Ensuring transparency and oversight.
- Up to €35M or 7% of turnover for prohibited practices, €15M or 3% for high-risk non-compliance.
Regulatory deadlines
The key dates of this regulation.
August 2024
Entry into force
In forceFebruary 2025
Ban on prohibited practices
In forceAugust 2025
General-purpose AI models (GPAI) & governance
In forceAugust 2026
High-risk system obligations (Annex III)
In forceAugust 2027
High-risk embedded in products (Annex I)
UpcomingWhat does the AI Act cover?
The AI Act distinguishes between the provider (who develops and places on the market), the deployer (who uses the system under their own authority), the importer and the distributor, and classifies systems by risk level. An IT services company may take on several of these roles depending on its activities.
Beware of reclassification: a deployer who substantially modifies a system or places it under their own brand becomes a provider.
Is the 'Digital Service Companies (DSC)' sector concerned?
Any IT services company delivering, integrating or operating AI is concerned. Custom development of an AI solution delivered under the firm's own brand places it as a provider; operating third-party tools for a client places it as a deployer.
A single contract may combine both: development of a module (provider) and operation of a third-party tool (deployer).
Detailed obligations
Qualify status by project
Determine, for each engagement, whether the IT services company is a provider or a deployer, as obligations follow directly from this distinction.
Document (supplier)
For systems delivered under its own brand: technical documentation (Annex IV), risk and quality management system, and conformity assessment.
Ensuring transparency and oversight.
Inform about system capabilities and limitations and enable effective human oversight.
Allocating responsibilities.
Contractually specify which party — the IT services firm or the client — bears the AI Act obligations for each component.
Monitoring after market placement.
For supplied systems: organise post-market surveillance and incident escalation.
Sanctions & risks
Up to €35M or 7% of turnover for prohibited practices, €15M or 3% for high-risk breaches. For an IT services company, ambiguity over status is the primary risk: AI delivered without documentation when the company is in reality acting as a provider.
Contractual clarity protects both the IT services company and its client.
Application timeline
- 1Entry into force. 1 August 2024.
- 2Prohibited practices. Since 2 February 2025.
- 3High risk. Main obligations from 2 August 2026.
Common mistakes in the sector
- 1Undetermined status. Failing to determine whether the IT services provider is a supplier or deployer.
- 2Missing documentation. Delivering AI under your brand without technical documentation.
- 3Unclear responsibilities. Leave the contract silent on the allocation of AI obligations.
- 4Ignored reclassification. Substantially modifying a third-party system without assuming the status of provider.
Practical case
An IT services company develops a recommendation engine for a client, delivered under its own brand, and also operates a third-party natural language processing tool. It is a provider for the former (technical documentation, risk management) and a deployer for the latter (transparency, oversight). The contract sets out this allocation, avoiding any liability dispute.
Compliance roadmap
- 1
Inventory. Inventory AI projects and components delivered or operated.
- 2
Qualify. Determine the status and risk level per project.
- 3
Document. Produce technical documentation for supplied systems.
- 4
Contractualise. Clearly allocate AI responsibilities with each client.
- 5
Monitor. Organising post-market surveillance of supplied systems.
Frequently asked questions
As soon as it develops and delivers the AI under its own brand, or substantially modifies a third-party system. Otherwise, it is a deployer.
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