Tourism & leisure · GDPR

Tourism & leisure — GDPR: bookings, international transfers and minors

Tourism processes booking data, stay data, and marketing data, with a strong international dimension and, in some cases, data relating to minors. GDPR requires legal bases, transfer frameworks, and heightened vigilance. This guide details these obligations and provides a tailored roadmap.

DPO / CISO team — Data Comply One Updated on 15 June 2026

In brief

  • Regulation: GDPR.
  • Tour operators, agencies, parks, clubs and accommodation providers are data controllers.
  • Frame the purposes.
  • Govern transfers.
  • Protecting minors.
  • Fines of up to €20M or 4% of global turnover.

Regulatory deadlines

The key dates of this regulation.

May 2018

Entry into application

In force

What does GDPR cover?

The GDPR applies to customer and stay data. International partnerships involve transfers outside the EU requiring appropriate safeguards. Activities involving minors raise the level of requirements.

Each purpose (booking, marketing) requires its own legal basis and retention period.

Is the 'Tourism & leisure' sector concerned?

Tour operators, agencies, parks, clubs and accommodation providers are data controllers. Partners (carriers, platforms, foreign accommodation providers) are either controllers or processors.

Activities involving minors are subject to enhanced requirements.

Detailed obligations

Frame the purposes

Legal bases and retention periods by purpose (booking, marketing).

Frame transfers

Securing transfers outside the EU through appropriate safeguards.

Protecting minors

Tailor information, manage consent, and minimise data.

Govern marketing and reviews

Compliant prospecting and fair review management.

Secure and limit

Security and appropriate retention periods.

Sanctions & risks

Fines of up to €20M or 4% of global turnover. Unframed transfers and the processing of minors' data are key points of vigilance.

Common mistakes in the sector

  • 1Ungoverned transfers. Sharing data outside the EU without safeguards.
  • 2Neglected minors. Processing children's data without due diligence.
  • 3Non-compliant marketing. Prospecting without a legal basis.
  • 4Excessive retention. Retain data beyond what is necessary.

Practical case

An agency was sharing client data with foreign hosting providers without any framework in place and managing stays for minors without appropriate information. The remediation establishes a framework for transfers, adapts information for families, and minimises data collection.

Compliance roadmap

  1. 1

    Map. Mapping bookings, marketing, and minors.

  2. 2

    Transfers. Governing international transfers.

  3. 3

    Minors. Adapt information and minimisation.

  4. 4

    Marketing/reviews. Frame.

  5. 5

    Document. Maintain the register.

Frequently asked questions

Through appropriate safeguards tailored to the partner and country.

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